Antum, from arab means " Together " we were hired to solve the branding for this project focused on developing a brand value that reflects a deeper understanding of uniforms for workers. With an human centered approach , Antum aims to reach its users with an attitude of quality, professionalism and empathy. The "Together" concept refers to the fact that each business or company, no matter how small, they need a team to accomplish their goals. We used the abstraction of a flag or banner depicting the historical manifestation of the great cultural and political movements , from a trade union march to causes willing to die for their convictions. Combined with a script font that symbolizes the human factor within this passion we have for work or exercise a profession in our lives.
Branding for a uniforms manufacturer.